Thinking about Business naming

Bumped on several interesting sites regarding business naming (check blog postings and URLs below)

It is certainly interesting to think about what name you want for your company/product. The name should inherently represent what the company/product is all about. The name should in same sense explain what the customer will get or think about. My own experience on this has been very informal. My team and I didn't go through any laborious process but one thing for sure it should concisely represent what you are trying to name ( in my case, company and product naming ). Good name will stick in people's mind and complicated names won't. (e.g: TurboTax vs Jackson Hewitt Tax service)

The new rules of naming and Naming a business

Some of word naming tools
http://www.nameboy.com/
http://wordoid.com/